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Frederick D. Sulcer : ウィキペディア英語版 | Frederick D. Sulcer
Frederick Durham Sulcer (1926–2004), known as Sandy Sulcer, was an American advertising agency copywriter and executive notable for creating the 1960s ''Put a Tiger in Your Tank'' advertising theme for ''Esso'' gasoline, now known as ExxonMobil and later as a rainmaker bringing in new clients. ==Early years== Sulcer was born in Chicago in 1926 and grew up during the Great Depression〔 which lasted through the 1930s. His father lost his Chicago-based advertising agency during the downturn. Sulcer had an egg delivery service〔 and slept underneath the dining room table to allow his parents to rent out his bedroom for much–needed funds. He attended the University of Chicago on a scholarship and edited the student newspaper ''The Chicago Maroon''〔 and graduated in 1947. He was an amateur actor in the Quadrangle Players theater group.〔 He was drafted and fought in the Korean War and was promoted to Captain in the United States Army Corps of Engineers.〔 After returning from Korea, he married an artist for the ''Chicago Tribune'' named Dorothy Wright. He attended night school at the University of Chicago Business School and earned an MBA degree in 1963.〔〔
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